I did the memorial talk years ago and made sure I read as little scriptures as possible...many came up and said they prefered that...in my public talks I would read 3 or 4 scriptures...no more...yet some rattle off 20+ in memorial talks or public talks...
The talk this same elder gave 2 years ago was much like this, very few scriptures and always reflecting back on the diseased. The one the other night like I said was one scripture after the other with no real flow and confusing. I wonder if some other elder said something to him, "well brother so and so you know you have to stick to the outline as provided for you by the GB". Of all times that you would think they would be somewhat compassionate at a memorial service but no it all was goes back to their sales pitch. Like I mentioned I spoke with a few outsiders and they were not impressed and seen it for it was a cheap info commercial.
Now it is not just the JW's. I was at some Catholic service a few months ago and it was very confusing and the priest spoke very little about the diseased.